And the winner is…..

And the winner is…..

YAY! Pure Good is a PERA award winner!!!)

Now in its fourth year, the Western Cape Premier’s Entrepreneurship Recognition Awards (PERA) “celebrates entrepreneurs’ hard work and their contribution to job creation and growth.”

It is with immense gratitude and pride that I’m writing today to tell you Pure Good Food took home 2016’s PERA award for Best Emerging Business.

Have you ever seen a bigger smile?

A record number of entries were received within the 11 categories this year; and successful finalists had the opportunity to present their businesses to an independent judging panel prior to the awards ceremony held at Century City on the 23rd of November.

Click here to watch a short video on the three finalists

My presentation was focused around our main objective as an organisation: advancing the philosophy of conscious capitalism through a close relationship with the non-profit Baphumelele Fountain of Hope Youth Farm; as well as the fact that Pure Good is a purpose-driven organisation defined by four core values:

  1. Farm to fork: We support local farming initiatives and strive to keep our menu completely seasonal, ethical and local.

  2. Conscious capitalism: We are purpose, rather than profit driven and believe that social development is just as important as business development.

  3. Corporate wellness: Healthy employees make for happy teams, and corporates that invest in their staff’s health and wellness are investing financially in their business.

  4. Attainable health: Pure Good Food makes nutrition simple, affordable, and fuss-free, our menus are intelligently designed to get the most bang for your buck.

Premier Helen Zille said:

“Entrepreneurs are the engine room of our economy, they employ 500,000 people in this province. That is why since 2009, we have supported over 35 000 small businesses to grow. PERA forms part our suite of services for entrepreneurs and celebrates the  important role they play in our economy. I wish every finalist well, and thank all entrants for their role in growing the economy and creating jobs.”

The Western Cape Government’s acknowledgement of and investment in the critical role entrepreneurs’ play in growing our economy is impressive.

I am beyond honoured and extremely excited to have received both recognition and support from this supremely beneficial initiative, and I want to take this opportunity to thank a few of the key players who made it possible:

    • Baphumelele Fountain of Hope Farm for providing me with a reason to make change and start an inclusive business that gives back
    • My wonderful staff who fill my heart with so much joy. We have managers who were dishwashers, and cooks who were cleaners. Their constant drive to learn and grow with me has turned us into a family, not just a business.
    • The team at GetSmarter, who embraced my vision and turned it into their own. In just over two years we have categorically changed the health and wellness culture within an entire company, building one of the strongest work forces I have ever seen.
    • The strong brands, both big and small, as well as all the bloggers, editors and content producers that have given me the opportunity to share my passion of healthy living through their products, stories, websites, expos, events, magazine features and television appearances, we’re building an army of conscious consumers, and it’s amazing!
    • My wonderful suppliers who keep us fully stocked with only the best products and keep us going with the best service, we are because of you!
    • My insanely supportive family, for supporting me all the way, my fiancé Ryan for never letting me forget that what I am doing is GOOD, no matter how hard it all seems. Every single one of our customers, from our locals in the early days as a public trade cafe in Gardens, to our current corporate clients who are giving back simply by supporting what we do.

    Thank you, from the bottom of our hearts, to each and every one of you for the part you played in making this momentous win happen for Pure Good. From sharing our posts to liking our page, and eating our food to simply being there as a constant cheerleader for us, we LOVE you!

Beaming with pride,

Shannon and the Pure Good Team

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